In the world of visual marketing and event displays, standees are an eye-catching and cost-effective tool to promote your brand, product, or message. Whether you’ve seen them at movie theaters, trade shows, retail stores, or corporate events, standees are everywhere—and for good reason.
But what exactly is a standee, and how can it benefit your business? Let’s break it down.
???? What is a Standee?
A standee is a free-standing display made of cardboard, foam board, acrylic, or other materials. It typically features vibrant printed graphics and stands upright with the help of a foldable support or base.
Standees are used to:
Promote products or services
Direct foot traffic
Enhance event or booth presence
Take photos (life-size cutouts)
Build brand recognition
They come in various sizes—from tabletop mini-standees to full-size life-like cutouts.
???? Common Types of Standees
1. Promotional Standees
Used in malls, retail stores, or product launches to showcase promotions, discounts, or product highlights.
2. Movie Standees
Life-size cutouts or display boards featuring film characters—popular in theaters.
3. Event Standees
Used at conferences, exhibitions, or weddings to display branding, welcome messages, or directions.
4. Custom Photo Cutouts
Fun, interactive standees with a hole for people to stick their faces through—great for events and social media moments.
5. Corporate Branding Standees
Professional standees used in offices, showrooms, or trade shows for branding, values, or information display.
????️ Materials Used
Cardboard/Paperboard: Lightweight and budget-friendly
Foam Board: Sturdy and suitable for indoor use
Sunboard: Rigid, with smooth surfaces for high-quality printing
Acrylic: Durable and sleek—often used for permanent setups
Vinyl Prints with Stand: Flexible roll-up or pop-up standees for portable use
???? Standard Sizes
While custom sizes are available, common standee sizes include:
2 x 5 feet – Compact and cost-effective
3 x 6 feet – Full-sized for high visibility
Life-size (5–6 feet) – Popular for character cutouts
✅ Benefits of Using Standees
Highly Visible: Instantly grabs attention in high-traffic areas
Customizable: Design them with your branding, message, or characters
Portable: Easy to carry, set up, and store
Cost-effective: Affordable compared to digital signage or permanent displays
Photo-worthy: Great for events and social sharing
????️ Tips for Designing an Effective Standee
Use bold headlines and eye-catching visuals
Stick to minimal text—focus on key messages
Make x stand sure your branding is prominent
Choose colors that align with your brand and stand out from the background
Use high-resolution images for clean printing
Add QR codes for interactive engagement (link to websites, offers, etc.)
???? Where to Use Standees
Trade Shows & Exhibitions
Retail Stores & Malls
Product Launch Events
Movie Theaters
Corporate Offices
Restaurants & Cafés
Weddings & Private Events
???? Final Thoughts
A standee is more than just a piece of printed material—it’s a powerful marketing tool that can enhance your visibility, drive engagement, and make your brand more memorable. Whether you're promoting a blockbuster film, launching a new product, or just adding flair to your event, a custom standee is a creative, budget-friendly solution.